11 Questions To Clarify Your Social Media Strategy

I have learned that social media for business with out a strategic plan is liking running your business in the dark; it’s utter, total chaos.

And if you are still with me, that means you feel the same way. For me, without a digital marketing plan in place, I spent so many hours creating posts, posting, submitting hashtags, reposting, sharing, and engaging with my audience. It took up all my time, my business wasn’t growing, and the return on investment just wasn’t there. Talk about exhausting, defeating, and infuriating.

Eventually, I got tired of all that work without little return and took the time to learn how to layout an effective social media strategy. We aren’t getting into all of that nitty gritty in this post (coming soon, though!), of course, but I am going to get you thinking about clarifying what your social media strategy needs to look like.

I give you eleven-ish questions you can ask yourself to start to work out what your strategy should look like for your business:

  1. WHAT AM I CURRENTLY DOING THAT ISN'T WORKING? This is the MOST important question out of all of them, so really take the time here to look at your digital marketing right now and see what you should keep and what needs to go.

  2. WHAT IS MY MAIN OBJECTIVE? To obtain more customers / clients? To build a community? To sell your product / service? To entertain? Content you put up should serve some purpose in growing your business even if it is something fun, inspiring, or engaging for your audience.

  3. IN WHAT FREQUENCY AM I ABLE TO POST? Are you floodlighting or disappearing from your audience? What frequency works for you, your lifestyle, and your work flow? Can you be consistent? Consistency is key in any area of life or business, friends!

  4. AM I UTILIZING DIFFERENT KINDS OF CONTENT? Nowadays, audiences get bored quicker than you can read this sentence. Switch up your content and ask yourself if you are utilizing these things: Video? Graphics? IGTV? Lives? Carousels? Photos? How can you switch up your media to keep your audience engaged and interested?

  5. AM I ABLE TO TAKE TIME TO PLAN IN ADVANCE? Are you posting haphazardly or on the fly? Can you plan a day, a week, or a month ahead of time? You’ve got to start somewhere. Plan a few days out and then when you are comfortable with your processes, build up from there. It gets easier and easier the more you do it.

When in doubt, if you are currently able, reach out to a professional to help you figure out your social media strategy (I’d be happy to do a social media audit for you!) or hire a Social Media Manager or Communications Director to delegate all your digital media, too.

Delegating your digital marketing isn’t a bad thing, especially if it isn’t in your wheelhouse, or if you prefer to have time to spend on the growth and vision of your business, not content creation.

Ways To Develop An Effective Social Media Strategy

Do you ever feel overwhelmed by managing social media for your business?

Do you feel like it’s taking time away from working on your business, but you feel it’s a must have to grow your audience or find new customers?

Do you wish you had a little more insight into how all this works in order to navigate it better?

Can I tell you a little secret, business babe? YOU ARE NOT ALONE.

Many business owners struggle with this exact same thing, so that’s why I wrote my newest freebie:

[Ways To Develop An Effective Social Media Strategy For Your Business]

 
ways to develop an effective social media strategy for your business the girl inspired project joanne wetzel small business expert
 

You’ll receive my more than six years of business experience building an audience, figuring out my ideal client, coordinating and scheduling content, and so much more.

It is my hope that with these tried and true tactics, you’ll get more time back in your business, peace of mind, and continue to build a healthy social media presence for your small business without it taking over your life.

Are you ready to get started?

Rethinking How You Use Social Media For Business In 2019

Most female business owners I meet have a very touchy relationship with social media and their business.

They can’t seem to find the right balance between posting regularly, crafting unique, authentic content, and engaging with their audience.

If you’re reading this right now and feel the same way, you’ll want to stick around for how to rethink social media for your business in 2019.

 
rethinking your social media use for business in 2019
 

Most of us post on the fly, when we are feeling inspired, or when we have something to post, but that takes up three times as much time as planning your content in advance. Obviously, part of the attractiveness of social media is the option to share when something exciting is going on, but that shouldn’t be your whole game plan.

When utilizing social media for your business, whether that be Instagram, Facebook, or Twitter, instead of thinking as social media as a necessity you really want to think as social media as a strategy; a strategy that will drive content consumers, customers, clients, and hopefully, eventually, sales to your business.

What does that mean for you, you ask?

Social media should be a tool, not a distraction, for your business. In thinking on that, here are a few key considerations to developing a more effective social media strategy instead of feeling the compulsion to post to stay relevant, be seen, etc.

  1. Ask yourself: What is your main objective?

    For business owners, your content should be about more than nice to look at. What is the overall goal? Are you trying to build a community? Attract potential clients? Build your email list? Sell your product? Become an influencer? Or all of the above?

    Before posting anything, ensure that your content will not only give value to your audience, but has a strategic purpose for growing your business.

  2. Is your content adding value into your customer, follower, or client’s lives?

    In an age of digital overload, it can be difficult to get people to slow their scroll. How is your content adding value into their lives? Is it entertaining? Is it educational? Is it a discount or deal of some kind off of your product or service? Are you recommending something that has been helpful to you in your life? Whatever you decide to post make sure there is value in it for your audience, otherwise, you may not receive the engagement you were hoping for.

  3. Limit your usage.

    There is a fine line between staying relevant and seen on social media and alienating your audience by over-posting. By limiting your usage, not only will you get more of your work day back, but you’ll have to be efficient in your social media use. In the time you allow, you’ll use it to post, engage with your audience, and connect with others in your industry.

  4. Plan your content in advance.

    If you don’t have the luxury of sitting down and planning your content a month in advance, try starting with a week. In doing so, you’ll set yourself up for social media success by posting what is strategic, important, and relevant for your business, product, and service at that time. Since you are planning your posts in advance, you’ll spend less time on media throughout the week and more time working on your business, not at your business.

    As an example, if I am releasing a new product two weeks from now, I would likely plan content in the upcoming weeks centered around teasing the product, sharing behind the scenes development of the product, testimonials on what other users / customers have to say about the product, etc. It get’s people excited about what’s to come, allows me to have an objective for my content, and also injects value into my customers’ lives. In essence, an effective, purposeful strategy for selling that product.

  5. Post when you audience is online for the most engagement.

    Apps like PLANN and When To Post crawl data from your audience on the best timelines in which you should schedule and post your content, so as to receive the best engagement possible. After all, if you are spending all this time in advance developing and working through a smart, effective social media strategy, don’t you want people to see the content you’ve created?

These five insights are some simple, easy, and effective ways to cultivate a smarter social media strategy for your business in 2019.

If you have found some value in this post, we’d love to hear your thoughts in the comment section below. And if you are already ahead of the curve and cultivating a strategic social media game, what things have you found that have been helpful for you in your business and developing your content?