I am not even going to joke with you; when I first started a business I didn’t pay attention to any of the M words. Money or metrics.
To be frank, managing business finances seemed daunting, overwhelming, and mainly I felt that I wasn’t qualified enough to do it.
Looking back, I have no idea how I was profitable with the exception of keeping my overhead low and not spending everything I earned.
After learning a lot the hard way, I now use Quickbooks and am always checking my website, email, and social media metrics to keep track of what is working and what isn’t and adjusting accordingly.
I wish my story were an isolated incident, but the truth is, many new and budding entrepreneurs don’t have any idea what direction their business is heading, because they don’t look at the data.
Queue talented rebel boss, Stephanie Klinger.
Stephanie specializes in helping entrepreneurs and small business owners get a handle on and fully understand their money as well as their metrics, so they can grow profitable businesses and stop living paycheck to paycheck.
In our interview, she simplifies a lot of the stigma and taboo around money and business, shares some key insights into why looking at your metrics is vital to growing a healthy business, and a heck of a lot more.
This interview of chock full of valuable, hard earned lessons and advice for entrepreneurs, so grab a pen, a notebook, and your favorite beverage and click the button below to listen.