About five years ago now, I began questioning a lot of things in my life. Where is my food coming from? What chemicals are in my beauty products? Why do I have to live in debt? How and where are my clothes being made? How are the goods I consume impacting negatively or even hurting those around me?
Through those questions began my journey into being a big supporter of ethical and fair trade goods, specifically, clothes, accessories, and shoes.
This week’s episode of The Girl Inspired Project, I sat down with my dear friend and fellow entrepreneur, Bethany Tran, founder of The Root Collective. While Bethany had a similar experience getting into the world of ethical and fair trade goods, she sat down and asked herself, “Why isn’t someone doing something about what I’m seeing?”
In short, Bethany was just the person to create a solution to a bigger problem: under and unemployment in the slums of Guatemala City, Guatemala. Due to lack of jobs or immense underemployment, many men are forced to turn to joining gangs just to be able to support their family.
It is her mission to provide steady, fair employment to artisan shoemakers in Guatemala, so they can end generational poverty and begin to flourish.
And she’s doing just that. Currently, The Root Collective impacts about 30-35 families in Guatemala at one time.
And this episode doesn’t stop there.
Bethany also encourages business owners by sharing how she’s overcome the many challenges in The Root Collective, why she feels grit will allow you to achieve business success in the long term, advice to new social enterprise owners, and how you as one consumer can shape the direction of businesses just buy what you choose or don’t choose to buy.
Truthfully, this is an incredibly dynamic and encouraging interview.
You can listen to the full episode on the player below or wherever you digest your favorite podcasts. Get started by searching for The Girl Inspired Project wherever podcasts are available.
On top of everything we else we have to manage in our businesses as either solopreneurs or small businesses, digital marketing is also one of them.
One of the biggest pain points I hear from my clients is that they don’t feel social media is working for them, it overwhelms them, or to be honest, they just have no idea where to get started.
You aren’t alone. If you aren’t an expert in social media or if you don’t have time to keep up with the constantly changing landscape, it’s tough for anyone.
In my many years of business, I’ve learned a lot about navigating social media to work for your business, but more specifically, how to develop an effective social media strategy, so that your digital marketing works for you, your business, and your audience.
On this mini episode of The Girl Inspired Project, I share three key ways you can begin to clarify and develop your social media strategy to make digital marketing easier right now.
Side note, this is the first part of a two part series, which the second half of 'Ways To Develop An Effective Social Media Strategy For Your Business' will come out two weeks from now, but will also be a mini episode.
I really do hope that this mini series on the podcast will help you to understand some key points of managing social media effectively for your business and your business goals.
If you ever need a second opinion or a helping hand, I’d be happy to sit down for a Girl Inspired Session or do a social media audit for your business. You can find out more about the services we offer small businesses at our services page.
And without any further ado, check out the mini episode at the player below or search The Girl Inspired Project anywhere you digest your podcasts.
You’ll hear me say again and again that I love to volunteer. Volunteering has been the most rewarding experience of my life.
That’s why this episode with Raleigh non profit, Friends Of Wake County Animal Center, is so near to my heart. I’ve been working with them for more than a year and am absolutely amazed at how dedicated they are to their mission of improving the quality of lives for animals in Wake County. The FWCAC has been changing the plight of homeless animals in Wake County since 2012, and let me tell you, dear friends, they are doing BIG THINGS.
You’ll just have to listen to the full episode to get the scoop on who they are, what they do, and how they help homeless animals in need in Wake County, North Carolina.
Click the player below to listen to the full interview with their founder, Alicia Carlucci, or find The Girl Inspired Project on your favorite podcast listening platform.
Whether you are an animal lover, looking to open a non profit, own a business, or just generally want to help change the world, this interview will surely inspire, entertain, and hopefully, educate you a bit, too.