There are quite literally hundreds upon hundreds of tools on the market today to help business owners run a more efficient, effective business.
While I have yet to try them all, I have tried a few through owning four different businesses.
In almost seven years of business, I share my best tools I recommend for creative entrepreneurs.
Check them out for yourself and see what works well for your business and work flow.
(While my opinion is strictly my own, some of these do have an affiliate link where I may receive a small commission if you join, FYI! For more information, read out full disclosure here.)
Best Business Tools For Creative Entrepreneurs
Oh, Asana, how I love thee! Let me count the ways! But, in all seriousness, I wouldn’t be able to hit my business goals or manage all of my many projects without Asana. Asana is a project management system you can use to keep track of or assign tasks, share information with teams, collaborate on projects, and preview your calendar at a glance. I’ve been using it for years and it’s the only project management software or tool I’ve ever been able to stick with! You can manage from your desktop or phone, so no matter where in the world you are, you can add tasks, update your calendar, or view your to do list at a glance.
Prior to launching my Social Media Strategy Made Easy course over at The Girl Inspired School, I did a ton of research on social media management software. I tried a few options, but Hootsuite had me hooked. Personally, Hootsuite is beneficial for me for a couple of reasons: 1) I found the user interface to be the easiest to manage and maneuver, and 2) I can auto publish and schedule out to all platforms, including Pinterest and LinkedIn, which keeps me from having to manage those platforms separately. The pricepoint is a bit higher than Later, Buffer, or Planoly, but the available features match up with the cost. I always recommend trying out what you find is easy and affordable to use, but I promise Hootsuite won’t disappoint.
I have been shouting Tailwind’s name from the roof tops this year albeit I am a little late to the party. Tailwind is an inexpensive service that allows you to schedule out your Pinterest pins, recirculate your best performing pins, participate in Tailwind tribes to increase your visibility on Pinterest, and more. It has been my saving grace when it comes to pinning, so I’m not spending all of my time pinning, but still taking full advantage of Pinterest in part of my marketing strategy. The $15 a month pricepoint is well worth the time I save, the benefit of keeping my content visible on Pinterest, and referring more traffic to my website and blog.
Most creatives despise managing money, but Quickbooks Self Employed Online makes it an absolute breeze to keep track of your incoming and outgoing. With a simple and easy to navigate interface, you can easily reconcile expenses, view your income, track mileage, and keep up with tax information to send directly to your CPA. You can also download the app to manage your money wherever you go. My favorite part? It’s just $10 a month! Quickbooks does offer a free trial and a discount on your first three months!
By now, Canva should no longer be a secret for online and creative entrepreneurs. Canva is a complementary online design resource that allows solopreneurs and creative to curate and create their own graphics. I use Canva to make my Pinterest pins, YouTube video covers, various social media banners, presentations, etc. I pay for the upgraded version, which allows business owners to save their fonts, brand colors, and logos to easily transfer to new graphics they need to create. All in all, if you want to make beautiful visuals for your business and can’t quite afford a professional designer yet, Canva is the way to go!
Mailchimp, like Canva, is another free resource creatives can use to manage their email list, create automated emails / sales funnels, design beautiful landing pages, and heck of a lot more (some of which I still have yet to try for my own business!). Mailchimp is free up to 2,000 subscribers after which point it’s a measly $10 a month with added features. I have found Mailchimp to be incredibly easy to use and their wealth of knowledge on how to design and build email campaigns, landing pages, automated emails, and such has been so helpful for me. There are a lot of email management software’s out there, but Mailchimp is by far one of the best!