Most female business owners I meet have a very touchy relationship with social media and their business.
They can’t seem to find the right balance between posting regularly, crafting unique, authentic content, and engaging with their audience.
If you’re reading this right now and feel the same way, you’ll want to stick around for how to rethink social media for your business in 2019.
Most of us post on the fly, when we are feeling inspired, or when we have something to post, but that takes up three times as much time as planning your content in advance. Obviously, part of the attractiveness of social media is the option to share when something exciting is going on, but that shouldn’t be your whole game plan.
When utilizing social media for your business, whether that be Instagram, Facebook, or Twitter, instead of thinking as social media as a necessity you really want to think as social media as a strategy; a strategy that will drive content consumers, customers, clients, and hopefully, eventually, sales to your business.
What does that mean for you, you ask?
Social media should be a tool, not a distraction, for your business. In thinking on that, here are a few key considerations to developing a more effective social media strategy instead of feeling the compulsion to post to stay relevant, be seen, etc.
Ask yourself: What is your main objective?
For business owners, your content should be about more than nice to look at. What is the overall goal? Are you trying to build a community? Attract potential clients? Build your email list? Sell your product? Become an influencer? Or all of the above?
Before posting anything, ensure that your content will not only give value to your audience, but has a strategic purpose for growing your business.
Is your content adding value into your customer, follower, or client’s lives?
In an age of digital overload, it can be difficult to get people to slow their scroll. How is your content adding value into their lives? Is it entertaining? Is it educational? Is it a discount or deal of some kind off of your product or service? Are you recommending something that has been helpful to you in your life? Whatever you decide to post make sure there is value in it for your audience, otherwise, you may not receive the engagement you were hoping for.
Limit your usage.
There is a fine line between staying relevant and seen on social media and alienating your audience by over-posting. By limiting your usage, not only will you get more of your work day back, but you’ll have to be efficient in your social media use. In the time you allow, you’ll use it to post, engage with your audience, and connect with others in your industry.
Plan your content in advance.
If you don’t have the luxury of sitting down and planning your content a month in advance, try starting with a week. In doing so, you’ll set yourself up for social media success by posting what is strategic, important, and relevant for your business, product, and service at that time. Since you are planning your posts in advance, you’ll spend less time on media throughout the week and more time working on your business, not at your business.
As an example, if I am releasing a new product two weeks from now, I would likely plan content in the upcoming weeks centered around teasing the product, sharing behind the scenes development of the product, testimonials on what other users / customers have to say about the product, etc. It get’s people excited about what’s to come, allows me to have an objective for my content, and also injects value into my customers’ lives. In essence, an effective, purposeful strategy for selling that product.
Post when you audience is online for the most engagement.
Apps like PLANN and When To Post crawl data from your audience on the best timelines in which you should schedule and post your content, so as to receive the best engagement possible. After all, if you are spending all this time in advance developing and working through a smart, effective social media strategy, don’t you want people to see the content you’ve created?